McDonald’s All American Games
Experiential, Social

The McDonald’s All American Game has legacy. But for the Gen Z crowd, that’s synonymous for old, tired and not it.

So we set out to make the games cool again for a new generation of hoopers and fans.

We started by taking over 2023 host city Houston with multiple events on leading up to the games, culminating with a block party at former NBA player P.J. Tucker’s sneaker store.

We organized a fry delivery service at the Skills Challenge event, complete with a sharable photo moment.

We also planned and coordinated the entire award’s ceremony, where players received their McDAAG jackets, with multiple rooms for photo moments, activities and video games.

And finally, during the game itself, we organized a contest that allowed fans who signed up for the app to sit courtside for the game, another VIP area for app-users, as well as the halftime talent for both the Men’s and Women’s games.

Awards & Honors

AdWeek Experiential Awards - 2023
Best Consumer Activation