CD / Copywriter
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Visible

Visible
Social

‘Home for the holidays’ conjures a horror show imagery from burnt dinners, to bickering relatives, rapid-fire questions about what you’re going to do after graduation, and inappropriate delving into your love life. Family, amirite? No wonder millennials don’t want to go home for the holidays.

As a wireless provider who offers incredible service and savings without a family plan, we recruited a panel of celebrity “drama experts” to dish out advice on our social channels to help make the season a little more bearable.

 

#NoVisibleDrama

By leveraging “hashtag hotline” to submit their wildest, juiciest family drama to our panel of experts, Twitter fans were able to get personalized advice from our certified drama survivalists Mike Johnson (The Bachelorette, Bachelor in Paradise), Gizelle Bryant (The Real Housewives of Potomac), and Matt Bellassai (Unhappy Hour, BuzzFeed), as well as some free swag to help them decompress.

Continuing the Conversation

We also brought our campaign to TikTok, where social media stars Josh Peck, Serena Kerrigan, and Brooke Averick shared their own lighthearted stories of family drama. They also took to the comments section to provide followers with some words of wisdom to help them escape the chaos with Visible!

Awards & Honors

Shorty Awards - 2022
Bronze: Integrated Campaign
Audience Honor: Integrated Campaign, Twitter Partnership

The ONE Club for Creativity - 2022
Gold: Integrated Branding Campaign
Merit: Social Media

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