adidas
Social
Adidas was dropping the new color way of their the Mahomes Impact FLX 1.o training shoe, aptly named the ‘AWAY’ for being all-white.
As a player, Mahomes is beloved for his hard work, on and off the field—even by fans of opposing teams. So we pulled up in NYC to show how you can impact every game and own every city just like the man himself.
With this post, we wanted to use the social media CGI trend to create a post that made was 100% New York and made people stop and wonder if it was real, and it worked. The post saw a 1,900% spike in views and had people asking if it was real in the comments.