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Experiential Case Study
When you sign up with T-Mobile, they take you for a ride—and not a good one.
To help consumers see for themselves—and to build up our database—we followed competitor and popular sponsor T-Mobile around to various events on their calendar with a mechanical bull in tow. We parked our activation as close as possible to their events in the highest of traffic areas, giving fans the chance to ride the bull (everybody wants to ride the bull, right?)
